Beauty Trends Shift: ‘Hand Shaming’ Sparks Billion-Rupee Skincare Market
A new beauty trend is shifting focus from the face to hands, with “hand shaming” driving demand for premium skincare and cosmetic treatments. Concerns over aging signs like wrinkles and visible veins have fueled a rapidly growing global handcare market. Experts remain divided, attributing this rise to both post-pandemic skin awareness and marketing tactics that amplify aging fears, despite aging being a natural process.
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